No Magic World Conference::

Conference Agenda

American Airlines Conference Center
September 25-28, 2011

Time	Sunday September 25th Conference Agenda
1:00 pm - 5:00 pm	Early Registration	Introduction to Ontology Development in UML – Elisa Kendall
5:00 pm - 7:00 pm	Partner's Roundtable: Partners and the No Magic Value Proposition: Strategic Partner Dialog - Looking Ahead to 2012
7:00 pm - 9:00 pm	Attendee Welcome Cocktail Reception in Americana Ballroom

Time	Monday September 26th Conference Agenda
7:30 am - 8:00 am	Continental Breakfast in Product Pavilion
	Tutorials
7:30 am - 10:00 am	Topic	Registration and Networking Reception	8:15 am to 9:45 am	UPDM Tutorial	UML Tutorial with MagicDraw	SysML Tutorial
	Speaker			Daniel Brookshier	Sergio Loza	Doug Rosenberg
9:45 am - 10:00 am	Break
10:00 am - 12:00 pm	Topic	Key Lessons in Global Data Security and Privacy 2012		Cameo Suite Product Overview
	Speaker	Nick Graham		Robert Ong
12:00 pm - 1:00 pm	Lunch in the Executive Dining Room
1:00 pm - 2:00 pm	Topic	Welcome & Kickoff
	Speaker	Gary Duncanson & Paul Duncanson
2:00 pm - 3:00 pm	Topic	UML in the Cloud
	Speaker	Richard Soley, Chairman & CEO, Object Management Group
3:00 pm - 3:15 pm	Break
3:15 pm - 4:30 pm	Topic	Panel: Modeling, Simulation and Analysis For the Executive
	Speaker	Keynote Panel Discussion
4:50 pm - 6:00 pm	Topic	Business & Technology Intersections Enabling the Next Wave of Business Value
	Speaker	Charlie Bess, P.E., HP Fellow
6:00 pm - 7:00 pm	Cocktail Reception at the Kiwi Courtyard
7:00 pm – 9:00 pm	Dinner in the Kiwi Courtyard: No Magic Hosts a Texas Cookout

Time	Tuesday September 27th Conference Agenda
7:30 am - 8:00 am	Continental Breakfast in Product Pavilion
		Technology and Enterprise Architecture Track Track Chair: Daniel Brookshier	SysML Track - Track Chair: Clarence Moreland	Workshops
8:00 am - 9:00 am	Topic	Ontology and UML	Introduction to SysML Track	Creating Native Mobile, Cloud and Web Applications Directly From MagicDraw
8:00 am - 9:00 am	Speaker	Jim Rhyne and Elisa Kendall	Clarence Moreland and Daniel Brookshier	Jon Barcellona
9:00 am - 10:00 am	Topic	Bridging the Chasm Between Strategy and Execution
9:00 am - 10:00 am	Speaker	Dr. Leon Kappelman
10:00 am - 10:15 am	Break
10:15 am - 12:00 pm	Topic	Managing Enterprise Complexity and Change
10:15 am - 12:00 pm	Speaker	John Zachman
12:00 pm - 1:00 pm	Lunch in the executive dining room
1:00 pm - 2:00 pm	Topic	UPDM 2 To Describe a Service Oriented Architecture	System Architectures in Disaster Response	A Fresh New Look at TOGAF
1:00 pm - 2:00 pm	Speaker	Lars-Olof-Kihlstrom	A.J. Lee	Darius Silingas, PhD
2:00 pm - 3:00 pm	Topic	Model Driven Legacy Modernization with BluAge and MagicDraw	Design Driven Testing from SysML -Verification/Validation of Complex System	Modeling the Transformation from Legacy to SOA
2:00 pm - 3:00 pm	Speaker	Jean Luc Recoussine	Doug Rosenberg	Kent Laursen
3:00 pm - 3:15 pm	Break
3:15 pm - 4:15 pm	Topic	Cameo Inter-Op - Achieving True Interoperability	Using UPDM/SysML To Get an EA Project Started	Intellectual Property Protection Workshop: Patents, Trademarks, Trade Secrets, and More - Protecting Your Assets and Increasing Company Value
3:15 pm - 4:15 pm	Speaker	Thomas Capelle	Daniel Brookshier
4:15 pm - 5:15 pm	Topic	Point-to-Point Requirements	Executable UML With MagicDraw: Cameo Simulation Toolkit
4:15 pm - 5:15 pm	Speaker	Kevin Parker	Nerijus Jankevicius	Gary Solomon
5:15 pm - 6:15 pm	Topic	Using Simulation: A Business Perspective on Decision Making	Executable SysML: Case Studies in Energy & Manufacturing	Building Up a Business Rules Repository in MagicDraw
5:15 pm - 6:15 pm	Speaker	Clarenece Moreland	Dirk Zwemer	Tricia Balfe
7:00 pm - 8:45 pm	Cocktail Reception in the Kiwi Courtyard

Time	Wednesday September 28th Conference Agenda
7:30 am - 8:00 am	Continental Breakfast in Product Pavilion
		Technology and Enterprise Architecture Track	SysML Track	Workshops
8:00 am - 9:00 am	Topic	Cameo Infrastrucutre Next Generation	Requirements Modeling With RML & MagicDraw	Business Analyst Workshop: Efficient BPMN - From Anti-Patterns to Best Practices
8:00 am - 9:00 am	Speaker	Manfred Koethe
9:00 am - 9:45 am	Topic	Should Testing Drive Design- Design Drive Testing?
9:00 am - 9:45 am	Speaker	Doug Rosenberg	J.D. Baker	Darius Silingas, PhD
9:45 am - 10:00 am	Break
10:00 am - 11:00 am	Topic	Transitioning From Document-Centric to MagicDraw Centric Architecture	Executable UML with MagicDraw: Cameo Simulation Toolkit with Extended Demonstrations	Early Warning Signs of IT Project Failure
10:00 am - 11:00 am	Speaker	Victor Harrison		Dr. Leon Kappelman
11:00 am - 12:00 pm	Topic	Domain Guidance For the Use of UPDM		Global Training Offerings
11:00 am - 12:00 pm	Speaker	Lars-Olof Kihlstrom	Nerijus Jankevicius	Darius Silingas & Ben Moreland
12:00 pm - 1:00 pm	Lunch in the Executive Dining Room
1:00 pm - 2:00 pm	Topic	Modeling Solutions: Adopting UML For Use in Large Organizations	Model-Based Systems Engineering Overview	Mixing Requirements & Software/HardwareDevelopment with Cameo Requirements+ and MagicDraw Daniel Bookshier & Robert Ong
1:00 pm - 2:00 pm	Speaker	Darius Silingas, PhD	J.D. Baker	Daniel Bookshier & Robert Ong
2:00 pm - 3:00 pm	Topic	MagicDraw Case Study: Financial Services Standards Creation -XBRL	Embedded Systems Modeling	Blueprint for Cloud Migration Using MagicDraw
2:00 pm - 3:00 pm	Speaker	Raymond Lam (XBRL)	Laurent Isenegger	Bryce Finnerty
3:00 pm - 3:15 pm	Break
3:15 pm - 4:00 pm	Topic	Implementing Enterprise Architecture Via UML Profiles	System Lifecycle Management - SysML in a Larger Context	Global Professional Services
3:15 pm - 4:00 pm	Speaker	Nerijus Jankevicius	Dirk Zwemer	Darius Silingas & Ben Moreland
4:00 pm - 5:00 pm	Topic	MagicDraw Success Stories - User Panel	SysML Roundtable Discussion	MDA Demo - Concept to Deployed Native Mobile Application
4:00 pm - 5:00 pm	Speaker	Moderator: DanielBrookshier		Jon Barcellona
5:00 pm - 6:00 pm	Topic	Practical Use of MagicDraw for the Insurance Industry		Financial Costing With MagicDraw
5:00 pm - 6:00 pm	Speaker	Shane McCullough (ACORD)	Moderator: Clarence Moreland	Gerald Meazell
6:00 pm	Conference Adjourns

Richard Soley, Chairman & CEO of OMG on the No Magic World Conference.

Systems Engineering (SysML) and Simulation

Enterprise Architecture

Technology

Training Sessions

News/Event

No Magic Draws Standing Room Only Crowds During the first Day of its Inaugural User Conference in Fort Worth, Texas

Fort Worth, TX – November 9, 2010: No Magic, Inc., the leading global provider of integrated modeling, simulation and analysis software, today announced that it has drawn standing room only crowds during the first day of its No Magic World Conference 2010, taking place this week at the American Airlines Conference Center in Fort Worth, Texas.

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